If you were working for us, here are some of the things you would have done last week:
Helped with the process of building and optimizing Google Ads campaigns
Produced reports and analyzed both qualitative and quantitative PPC campaign performance and identified opportunities for continued optimization efforts
Stayed current with Google Ads best practices
Here are some things you might do:
Coordinate with and support Wesrom’s Marketing Manager:
Provide help with keyword research – maintain updates for large keyword lists
Perform campaign analysis to gather important data – use analytics tools, such as Google Analytics
Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics
Assist in recommending strategic and tactical changes to maximize campaigns’ results
Communicate directly with clients
Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives
Keep pace with PPC industry trends and best practices and share relevant information with the Marketing team
Requirements
Knowledge of Google Ads
Knowledge of Google Analytics
Characteristics that qualify you for the role:
You have an intimate understanding of traditional and emerging marketing channels
You are highly motivated and maintain high levels of productivity
You are able to think creatively and innovatively
You hold an analytical skill set, capable of forecasting and identifying trends and challenges